How hip-hop became a rich man's game

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Diddy, Dr. Dre, and Jay-Z are the three richest American musicians in any genre, according to the latest Forbes ranking. Their fortunes have little to do with their music, fashion, or vodka. They’ve overseen vast empires with broad investments in real estate, Silicon Valley startups, designer water companies. Jay-Z even owns a sports management firm that represents big athletes like Kevin Durant and Dez Bryant. A new book looks at these moguls.


Author Zack O’Malley Greenburg. Photo by Remi Adetiba.

Credits

Guest:
Zack O'Malley Greenburg - author, “3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop’s Multibillion-Dollar Rise” - @zogblog

Host:
Madeleine Brand

Producers:
Gina Pollack, Sarah Sweeney, Michell Eloy, Amy Ta, Christian Bordal, Quinn O'Toole, Yael Even Or