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Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

Kidzania

Imagine a theme park with no rides or games. Instead of imagining themselves as princesses or pirates, children pretend that they’re … adults. They can work in offices or factories for the day, grocery shop and bank. It might not sound like the most exciting concept, but kids seem to love it.

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By Madeleine Brand • Jan 14, 2015 • 1 min read

Imagine a theme park with no rides or games. Instead of imagining themselves as princesses or pirates, children pretend that they’re … adults. They can work in offices or factories for the day, grocery shop and bank. It might not sound like the most exciting concept, but kids seem to love it. It’s called KidZania, and it’s a major attraction in more than a dozen countries. We hear about the theme park’s bizarre appeal and plans to bring it to the U.S.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Madeleine Brand

    Host, 'Press Play'

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Andrew Walsh

    Too Beautiful to Live

  • KCRW placeholder

    Christian Bordal

    Managing Producer, Greater LA

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    Matt Holzman

    Producer, 'The Document'

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    Rebecca Mead

    staff writer for the New Yorker

    News
Back to Press Play with Madeleine Brand