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Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

How real are life coaches on Instagram?

Shudu Gram has almost 70,000 Instagram followers, and an association with Rihanna’s cosmetics line. But Shudu Gram is a digital fake, which encapsulates the whole problem with Instagram influencers.

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By Madeleine Brand • Mar 7, 2018 • 1 min read

Shudu Gram has almost 70,000 Instagram followers, and an association with Rihanna’s cosmetics line. But Shudu Gram is a digital fake, which encapsulates the whole problem with Instagram influencers. How real are they, and how real is their advice -- whether it be for makeup tips, detox, or mental health care?

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    Madeleine Brand

    Host, 'Press Play'

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    Gina Pollack

    Producer

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    Sarah Sweeney

    Vice President of Talk Programming, KCRW

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    Michell Eloy

    Line Editor, Press Play

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    Rosie Spinks

    Quartz

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