Press Play with Madeleine Brand
Elon Musk’s decades-long ‘X’ obsession is behind Twitter rebrand
Elon Musk rolled out a complete rebrand of Twitter as “X” — part of his obsession with the letter and his vision for an "everything app" that dates back to his PayPal days.
By Madeleine Brand • • 1 min readElon Musk rolled out a complete rebrand of Twitter as “X” — part of his obsession with the letter and his vision for an "everything app" that dates back to his PayPal days.
Madeleine Brand
Host, 'Press Play'
Sarah Sweeney
Vice President of Talk Programming, KCRW
Angie Perrin
Producer, Press Play
Michell Eloy
Line Editor, Press Play
Jill Lepore
professor of history at Harvard University, staff writer at the New Yorker, and host of the podcasts “The Last Archive” and “Elon Musk: The Evening Rocket.”