Elon Musk’s decades-long ‘X’ obsession is behind Twitter rebrand

Elon Musk rolled out a complete rebrand of Twitter as “X” — part of his obsession with the letter and his vision for an "everything app" that dates back to his PayPal days.

Credits

Guest:

  • Jill Lepore - professor of history at Harvard University, staff writer at the New Yorker, and host of the podcasts “The Last Archive” and “Elon Musk: The Evening Rocket.”