To the Point
The Luxury Cachet of… Detroit?
“Made in the USA” sells these days, but “Made in Detroit” may sell even better. That’s the lesson of Shinola — based in a city famous for decay and depopulation — but selling luxury products to upscale consumers in places like Palm Beach and Beverly Hills. Karen Heller covers business and style for the Washington Post .
By Warren Olney • • 1 min read“Made in the USA” sells these days, but “Made in Detroit” may sell even better. That’s the lesson of Shinola — based in a city famous for decay and depopulation — but selling luxury products to upscale consumers in places like Palm Beach and Beverly Hills. Karen Heller covers business and style for the Washington Post.
