The Luxury Cachet of… Detroit?

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“Made in the USA” sells these days, but “Made in Detroit” may sell even better.  That’s the lesson of Shinola — based in a city famous for decay and depopulation — but selling luxury products to upscale consumers in places like Palm Beach and Beverly Hills. Late last month we spoke with  Karen Heller, who covers business and style for the Washington Post. She updated us on the 'luxury cachet' of Detroit.

Credits

Guest:
Karen Heller - Washington Post - @kheller

Host:
Warren Olney

Producer:
Claire Martin