All over the country, high school graduates are grinding their teeth over where to enroll in college. But what about getting those acceptance letters in the first place? If you didn't get higher SAT score this year or boast a better GPA than you did in the past, you wouldn't get into the same college. That's a widespread perception that calls for analysis, according to Jacoba Urist. She's a writer for the Atlantic and contributor to NBC News for health, education and business.