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Back to To the Point

To the Point

Is Starbucks Blocking Ethiopia's Bid to Trademark Coffee?

Ethiopia, the birthplace of coffee, applied to trademark three of its most famous varieties.  After a protest by the National Coffee Association , the US Trademark and Patent Office denied the request. Starbucks , an Association member, advertises its good relationship with suppliers.

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By Warren Olney • May 12, 2014 • 1 min read

Ethiopia, the birthplace of coffee, applied to trademark three of its most famous varieties. After a protest by the National Coffee Association, the US Trademark and Patent Office denied the request. Starbucks, an Association member, advertises its good relationship with suppliers. With estimated revenues of $80 billion a year, coffee is the world's most valuable trading commodity after oil, according to Oxfam, which says that multinational companies are ripping off farmers in poor countries. The British charity claims Starbucks was behind the trademark denial.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Warren Olney

    former KCRW broadcaster

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    Christian Bordal

    Managing Producer, Greater LA

  • KCRW placeholder

    Dan Konecky

    Producer, To the Point

  • KCRW placeholder

    Katie Cooper

    Producer, 'One year Later'

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    Seth Petchers

    Leader of Oxfam's Coffee Program

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