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Back to To the Point

To the Point

MIT Develops Replacement for Traditional Barcodes

Barcodes are familiar to every consumer, but the information they contain is only available to the scanner at the checkout counter. How about one you could read with your cell phone camera from 12 feet away?

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By Warren Olney • May 12, 2014 • 1 min read

Barcodes are familiar to every consumer, but the information they contain is only available to the scanner at the checkout counter. How about one you could read with your cell phone camera from 12 feet away? Researchers have come up with a new version that could increase the capacity of traditional black-and-white striped labels by thousands of times. Associate Professor Ramesh Raskar leads the Camera Culture group at MIT's Media Lab.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Warren Olney

    former KCRW broadcaster

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Rebecca Mooney

    Producer, The Treatment

  • KCRW placeholder

    Andrea Brody

    Senior Producer, KCRW's Life Examined and To the Point podcast

  • KCRW placeholder

    Ramesh Raskar

    Associate Professor of Media Arts and Sciences, MIT

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