MIT Develops Replacement for Traditional Barcodes

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Barcodes are familiar to every consumer, but the information they contain is only available to the scanner at the checkout counter. How about one you could read with your cell phone camera from 12 feet away? Researchers have come up with a new version that could increase the capacity of traditional black-and-white striped labels by thousands of times.  Associate Professor Ramesh Raskar leads the Camera Culture group at MIT's Media Lab.

Credits

Guest:
Ramesh Raskar - Associate Professor of Media Arts and Sciences, MIT

Host:
Warren Olney

Producers:
Rebecca Mooney, Andrea Brody