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Back to Which Way, L.A.?

Which Way, L.A.?

Bright Lights, Bickering City

The City Council took step today to make downtown's Figueroa Corridor look like Tokyo after dark. The Wilshire Grand project, a 45-story hotel and residence building and a 65-story office complex, will feature lighted advertising that changes every four minutes or every eight seconds depending on which floor it's on.

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By Warren Olney • May 12, 2014 • 1 min read

The City Council took step today to make downtown's Figueroa Corridor look like Tokyo after dark. The Wilshire Grand project, a 45-story hotel and residence building and a 65-story office complex, will feature lighted advertising that changes every four minutes or every eight seconds depending on which floor it's on. Other floors will have streaming text and the floors in between will feature LED lights built into the buildings' surfaces showing giant flowers and vines. The Council approved the plan today 13 to 1, with Westside member Bill Rosendahl the lone dissenter. Today's City Council action overruled the City Planning Commission, which voted unanimously against the architectural lighting plan.

Segment image: Colored "architectural LED lighting" that will rise on the upper part of the Wilshire Grand hotel and office project, courtesy of AC Martin

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Warren Olney

    former KCRW broadcaster

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Darrell Satzman

    Producer

  • Sonya Geis with wavy brown hair wearing a black dress with red accents and decorative earrings against a white background.

    Sonya Geis

    Senior Managing Editor

  • KCRW placeholder

    Dakota Smith

    investigative journalist for the LA Times

  • KCRW placeholder

    Eduardo Reyes

    Los Angeles City Councilman

  • KCRW placeholder

    Bill Roschen

    Los Angeles City Planning Commission

    News
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