Golden Gate University
Professor of Consumer Psychology at Golden Gate University in San Francisco, California, and author of Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
PROFILE
Kit Yarrow
Guest
FROM Kit Yarrow
Press Play with Madeleine Brand
What Do We Do with Our Tax Refunds? Almost 80% of tax filers get refunds. Why? And what do they do with the money?
To the Point
With Consumer Confidence Up, Have We Finally Bottomed Out? American consumer confidence rose this month to its highest level since before the credit markets’ crash late last year. A Reuters-University of Michigan index of consumer sentiment shows signs of hope among consumers, amid other reports that the recession may have reached its end. Consumer psychologist Kit Yarrow is a professor at Golden Gate University in San Francisco and author of the forthcoming book, Gen BuY .
To the Point
Despite Gloomy Forecasts, Will Shoppers Let Loose Anyway? What with rising gasoline prices and the sub-prime mortgage crisis, there have been grim predictions about holiday shipping. Retailers are braced for the worst, but there could be good news for consumers. Kit Yarrow is a consumer psychologist and professor at Golden Gate University in San Francisco, California.
Recommended
To the Point
Venezuela spirals into economic and political chaos Venezuela, a country whose potential for prosperity is unmatched, finds itself on the verge of civil war. What sustains the repressive government? With time running out, guest host León Krauze looks at what the international community can do to pull the country from the edge of collapse.
To the Point
Is the threat from Russia missing from the Russia meddling probe? There's much being made about the Trump administration's possible ties with Russia. But the bottom line is Russia's effort to influence American democracy. Do the President and his aides care enough to take action before voters go back to the polls?