Since 2008 I've been a part of NRMAL, becoming the director of this international community based in Mexico, with diversity and equality as core values. Each year we celebrate a music festival presenting underground's finest. In eleven editions (until 2020) we've showcased more than 450 acts from 34 different countries, and we had the highest female parity in Latin America. We've done international events in: Austin, Palm Springs, New York and Seattle in the USA; San José, Costa Rica; Bogotá, Colombia; Quito and Cuenca, Ecuador, among others.
I'm a partner at a music services agency, Turista Universal, where we create sound identity for projects, brands and artists, we do music supervision for audiovisual projects and music curation in different areas.
In my experience producing events, I've worked with brands like Nike, Red Bull, Vans, Heineken México, Grupo Modelo, among others; as well as festivals, in addition to NRMAL, like All My Friends (Tijuana and Rosarito, Baja California), NRMAL Baja (Rosarito, Baja California), Ceremonia (Toluca, Mexico), Bravo (Valle de Bravo, Mexico), Epicentro (San Jose, Costa Rica) and LTDO (Leon, Mexico).
My professional career has taken me to participate in conferences, courses and music industry events in countries such as Mexico, United States, Costa Rica, Colombia, Chile, Brazil, Spain, Canada and Ecuador.
My objective throughout all my projects is to connect through music, with a particular focus on emerging and independent projects, generating a community around them and building an equal, diverse and inclusive scene with special attention to Latin America but with a global perspective.
Moni Saldaña on KCRW
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