Moni Saldaña

I have been a part of the music industry for the last fourteen years, developing my career in Mexico being the director of a music festival, producing events for brands and clients, developing marketing strategies, generating music identity, hosting my radio show and helping grow music projects.

Since 2008 I've been a part of NRMAL, becoming the director of this international community based in Mexico, with diversity and equality as core values. Each year we celebrate a music festival presenting underground's finest. In eleven editions (until 2020) we've showcased more than 450 acts from 34 different countries, and we had the highest female parity in Latin America. We've done international events in: Austin, Palm Springs, New York and Seattle in the USA; San José, Costa Rica; Bogotá, Colombia; Quito and Cuenca, Ecuador, among others.

I'm a partner at a music services agency, Turista Universal, where we create sound identity for projects, brands and artists, we do music supervision for audiovisual projects and music curation in different areas.

I've hosted radio specials in Mexico's main music radio stations like Ibero 90.9, Reactor 105.7 and Aire Libre 105.3, and since 2020 I created my own show, Omakase Musical, inviting listeners to discover new music from different corners of the world, taking the japanese word used when you're at the chef's hands as an analogy for music, building trust with my community to relax, enjoy and discover new sounds I have for them.

In my experience producing events, I've worked with brands like Nike, Red Bull, Vans, Heineken México, Grupo Modelo, among others; as well as festivals, in addition to NRMAL, like All My Friends (Tijuana and Rosarito, Baja California), NRMAL Baja (Rosarito, Baja California), Ceremonia (Toluca, Mexico), Bravo (Valle de Bravo, Mexico), Epicentro (San Jose, Costa Rica) and LTDO (Leon, Mexico).

My professional career has taken me to participate in conferences, courses and music industry events in countries such as Mexico, United States, Costa Rica, Colombia, Chile, Brazil, Spain, Canada and Ecuador.

My objective throughout all my projects is to connect through music, with a particular focus on emerging and independent projects, generating a community around them and building an equal, diverse and inclusive scene with special attention to Latin America but with a global perspective.

Moni Saldaña on KCRW

Global Beat México: Electropop, sun-drenched beats, total nirvana

Global Beat is going on summer hiatus, and sending you off with the sun-drenched beats and night driving electro you’ll need to stay groovin’ all season long.

KCRW’s Global Beat: Mexico

Global Beat México: Electropop, sun-drenched beats, total nirvana

Global Beat is going on summer hiatus, and sending you off with the sun-drenched beats and night driving electro you’ll need to stay groovin’ all season long.

May 19, 2023 from KCRW’s Global Beat