Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy    |FCC Public Files|

    Back to Good Food

    Good Food

    Eat Who You Are vs. You Are What You Eat

    Brian Wansink’s teaching and research interests are on how on ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. Along with over 75 journal articles, he has written the books Marketing Nutrition and Mindless Eating:  Why We Eat More Than We Think .

    • rss
    • apple-podcasts
    • spotify
    • Share
    By Evan Kleiman • May 12, 2014 • 1 min read

    Brian Wansink’s teaching and research interests are on how on ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. Along with over 75 journal articles, he has written the books Marketing Nutritionand Mindless Eating: Why We Eat More Than We Think.

    Brian’s website.

    Music Break -- International Velvet (Baby Shiva) - Fort Knox Five

    The full episode

    4 of 8
    Eating in a War Zone; Girl Scout Cookies; Pairing Wine and Food
    1. 1:00The Market Report - Bok Choy and Cipollini Onions
    2. 8:00Comfort Food
    3. 15:00Food for the Homeless
    4. 22:00Eat Who You Are vs. You Are What You EatYou’re reading this
    5. 29:00Girl Scout Cookies
    6. 36:00Jet Tila
    7. 43:00Maple Syrup
    8. 50:00Pairing Wine With Food
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Evan Kleiman

      host 'Good Food'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Bob Carlson

      host and producer, 'UnFictional'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Jennifer Ferro

      Jennifer Ferro, President, KCRW, Los Angeles

    • KCRW placeholder

      Thea Chaloner

      Supervising Producer, Good Food

      CultureFood & Drink

    The full episode

    4 of 8
    Eating in a War Zone; Girl Scout Cookies; Pairing Wine and Food
    1. 1:00The Market Report - Bok Choy and Cipollini Onions
    2. 8:00Comfort Food
    3. 15:00Food for the Homeless
    4. 22:00Eat Who You Are vs. You Are What You EatYou’re reading this
    5. 29:00Girl Scout Cookies
    6. 36:00Jet Tila
    7. 43:00Maple Syrup
    8. 50:00Pairing Wine With Food
    Back to Good Food