Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.
FROM THIS EPISODE
Behind the Beats headphones lies a person, Robert Brunner, founder and head of Ammunition design and branding company in San Francisco, and Chief Designer for Beats since Jimmy Iovine and Dr Dre founded the company back in 2008.
Now Ammunition will be ceding the branding to Apple, a bitter-sweet transition for Robert Brunner, especially as he was once Chief Designer at Apple and was responsible for hiring its now famed designer Jonathan Ive.
Robert Brunner, Ammunition
Architect Barbara Bestor started designing office space for Beats four years ago when they had a staff of 16. Now around 600 people have moved into new digs in converted warehouses in the Hayden Tract area of Culver City, looking onto Baldwin Hills.
But, just as the company moved in, some big news broke from Silicon Valley.
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