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FROM THIS EPISODE

Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.

Producers:
Frances Anderton
Caroline Chamberlain

What Does the Beats Purchase Mean for Apple?

Executive Tech Editor of the Huffington Post, Bianca Bosker, details what Apple's purchase of Beats might mean for the direction of the Silicon Valley company. 

Guests:
Bianca Bosker, Executive Tech Editor, Huffington Post (@bbosker)

Designer of Beats Headphones

Behind the Beats headphones lies a person, Robert Brunner, founder and head of Ammunition design and branding company in San Francisco, and Chief Designer for Beats since Jimmy Iovine and Dr Dre  founded the company back in 2008.

 

Now Ammunition will be ceding the branding to Apple, a bitter-sweet transition for Robert Brunner, especially as he was once Chief Designer at Apple and was responsible for hiring its now famed designer Jonathan Ive.

Guests:
Robert Brunner, Ammunition

Beats' New Office in Culver City

Architect Barbara Bestor started designing office space for Beats four years ago when they had a staff of 16. Now around 600 people have moved into new digs in converted warehouses in the Hayden Tract area of Culver City, looking onto Baldwin Hills.

But, just as the company moved in, some big news broke from Silicon Valley.

Guests:
Barbara Bestor, Principal of Barbara Bestor Architecture (@barbarabestor)

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