Can you help the world as you shop? That’s the goal of social entrepreneurship. But how can you tell what companies are good from those that only sound good? DnA discusses “living” Christmas trees, “transparent” supply chains and gifts worth giving.
FROM THIS EPISODE
If you walk the aisles of Whole Foods this holiday season, you’ll find stands dedicated to “gifts that give back” -- everything from soaps wrapped in earthy packaging that promise to fight poverty to hand crafted bracelets that support community development in Kenya.
But how can we verify these claims, especially when companies sometimes send mixed messages? DnA explores social entrepreneurship, the idea of pairing profit with a social cause, with Jeff Denby, co-founder of eco-apparel company PACT; also Sasha Strauss, Rick Cohen and Nelson Lichtenstein.