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FROM THIS EPISODE

Can you help the world as you shop? That’s the goal of social entrepreneurship. But how can you tell what companies are good from those that only sound good? DnA discusses “living” Christmas trees, “transparent” supply chains and gifts worth giving.

Photo: Scott Martin at his Christmas tree lot in Carson.

Producers:
Frances Anderton
Caroline Chamberlain

Christmas Trees with a Greener Message 12 MIN, 30 SEC

Scott Martin aka “Scotty Claus” is the founder of The Living Christmas Company, a Christmas tree company based in Carson. Instead of selling standard cut trees, they “rent” out live trees to do good environmentally while turning a profit, and supporting the symbolic message of Christmas.

Social Entrepreneurship: Good or Just Good Marketing? 15 MIN, 31 SEC

If you walk the aisles of Whole Foods this holiday season, you’ll find stands dedicated to “gifts that give back” -- everything from soaps wrapped in earthy packaging that promise to fight poverty to hand crafted bracelets that support community development in Kenya.

But how can we verify these claims, especially when companies sometimes send mixed messages? DnA explores social entrepreneurship, the idea of pairing profit with a social cause, with Jeff Denby, co-founder of eco-apparel company PACT; also Sasha Strauss, Rick Cohen and Nelson Lichtenstein.  

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