How Millennials Are Reshaping the Grocery Aisle

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There are over 80 million millennials in the US, roughly 27% of the US population. Bloomberg intelligence reports that their purchasing power will almost double, from 17% of US spending in 2014 to 29% in 2020. Ken Shea, a senior analyst for Bloomberg Intelligence, explains what this means for the packaged foods industry.

Music: "Road Home" by MC Yogi

Credits

Host:
Evan Kleiman

Producers:
Gillian Ferguson, Laryl Garcia