Rosé-flavored strawberries: marketing ploy or truly delicious?

There are rosé-flavored candies, donuts and ice cream. Now Driscoll’s is offering rosé-flavored strawberries. The berries are less about the wine-inspired trends, and more about saving the berry industry. We look at what's been happening on farms, and how Driscoll’s is trying to recoup profits. Also, how did scientists develop this flavor?



  • Dana Goodyear - staff writer at the New Yorker and host of the podcast “Lost Hills: The Dark Prince”