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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Rosé-flavored strawberries: marketing ploy or truly delicious?

    There are rosé-flavored candies, donuts and ice cream. Now Driscoll’s is offering rosé-flavored strawberries. The berries are less about the wine-inspired trends, and more about saving the berry industry.

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    By Madeleine Brand • Aug 20, 2019 • 1 min read

    There are rosé-flavored candies, donuts and ice cream. Now Driscoll’s is offering rosé-flavored strawberries. The berries are less about the wine-inspired trends, and more about saving the berry industry. We look at what's been happening on farms, and how Driscoll’s is trying to recoup profits. Also, how did scientists develop this flavor?

    The full episode

    5 of 5
    Back to school: what's different?
    1. 0:00As kids go back to school, what will look different at LAUSD?
    2. 8:32America's biggest corporations pledge to put workers ahead of shareholders
    3. 19:07Italy's prime minister steps down as the far-right party rises
    4. 27:30Worst nuclear accident in history is now an HBO miniseries
    5. 43:04Rosé-flavored strawberries: marketing ploy or truly delicious?You’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Sarah Sweeney

      Vice President of Talk Programming, KCRW

    • KCRW placeholder

      Michell Eloy

      Former Producer/Line Editor, Press Play

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Amy Ta

      Digital News & Culture Editor

    • KCRW placeholder

      Dana Goodyear

      host of the podcast “Lost Hills: Dark Canyon”

      NewsFood & Drink

    The full episode

    5 of 5
    Back to school: what's different?
    1. 0:00As kids go back to school, what will look different at LAUSD?
    2. 8:32America's biggest corporations pledge to put workers ahead of shareholders
    3. 19:07Italy's prime minister steps down as the far-right party rises
    4. 27:30Worst nuclear accident in history is now an HBO miniseries
    5. 43:04Rosé-flavored strawberries: marketing ploy or truly delicious?You’re reading this
    Back to Press Play with Madeleine Brand