How best-of lists can have negative repercussions

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Fast food in the U.S Photo credit: CC 2.0

A few weeks ago, a viral essay started popping up. It was titled “I Found the Best Burger Place in America -- And Then I Killed It.” Kevin Alexander wrote it for Thrillist. After trying hundreds of burgers across the country, he ranked a family sports bar in Portland -- Stanich’s -- the best burger in America. Less than a year later, Stanich’s closed ostensibly because the restaurant’s management couldn’t handle the restaurant’s newfound popularity. But the actual story turned out to be much more complicated than that.