SuperBowl Ad Madness at $3 Million and 30 Seconds

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On Sunday, the Pittsburgh Steelers will play the Arizona Cardinals in this year's SuperBowl. Viewership may be lower than usual but, despite the failing economy, advertising will cost more than ever, up to $3 million for 30 seconds of airtime. One 90-second spot will be in 3-D. FedEx and General Motors have dropped out of this year's bowl, but Denny's restaurants and Pedigree dog food will be there for the first time, and the game is a sellout for advertisers. Suzanne Vranica reports on the ad industry for the Wall Street Journal.




Warren Olney