The Crazy Money behind "March Madness"

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This year's NCAA basketball championships will generate $1.5 billion; Division One athletics are major business. Big schools get big money and coaches make millions, but many players may be left with nothing but injuries — and no education at all. "March Madness" usually features Syracuse University, where millionaire coach Jim Boeheim has developed a winning record. But, after penalties leveled by the NCAA, Syracuse withdrew from this year's competition, and while Syracuse and North Carolina may be this year's examples of how academic fraud victimizes "student athletes," the practice is widespread. As another season is winding down, is it time to give the players what they're really worth? What's the best way to do it?




Warren Olney