As world-class athletes go for the gold, NBC television is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. At the same time, prime time viewing is off the charts. We hear from the tweeter who was famously shut down and from inside NBC strategy sessions.
Competition: In the Olympic Games and in the Media
Alan Abrahamson - 3 Wire Sports / USC - @alanabrahamson, Guy Adams - The Independent - @guyadams, Harriet Ells - Program Director for Talk - @harrietkcrw, Jeff Jarvis - City University of New York / BuzzMachine - @jeffjarvis, Andrew Billings - University of Alabama - @olympicuab