Competition: In the Olympic Games and in the Media

As world-class athletes go for the gold, NBC television is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. At the same time, prime time viewing is off the charts. We hear from the tweeter who was famously shut down and from inside NBC strategy sessions.