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Will Powerball 'Inspire' New Gamblers in California?

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Bluebird Liquors in Hawthorne sold 8000 tickets in its first five hours of business today, as California became the 43rd state in the Union to offer Powerball. The California Lottery invested big money to promote Powerball on radio and TV. "California Dreamin'" is the background music over pictures of people looking delighted as little white lottery balls drift from above, ending up with a red ball drifting into the hand of the winner of Powerball and the words "Believe in Something Bigger."  Nobody asks "bigger than what…" but the California Lottery figures viewers will figure that out for themselves.

 

Credits

Guests:
I. Nelson Rose - Whittier Law School - @I_Nelson_Rose, Gary Lorden - Caltech - @Caltech

Host:
Warren Olney

Producers:
Katie Cooper, Anna Scott, Kerry Cavanaugh