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    Back to Martini Shot

    Martini Shot

    The Deadline

    Rob Long talks about why the most irrational and insane way to do business is probably the best and only way we can do it, at least when it comes to the entertainment business.

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    By Rob Long • Oct 12, 2011 • 3m Listen

    Every year television executives gather at some conference or another, and every year they say the same thing. The way we're going about choosing shows and making pilots is crazy. We all compete in a two-month frenzy for actors, directors, writers, even stage space, and we slam everything together and make a lot of under-the-gun decisions about which pilots to order to series, so that we can make a presentation in New York to a lot of 27 year-old media buyers, when the whole thing could be done more effectively and efficiently and with a much higher success rate if we all came to our senses and called off pilot season, and instead wrote, developed, shot, and chose pilots all year round...

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Rob Long

      Host, 'Martini Shot'

      CultureArts
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