When Netflix announced--via an ad on NBC--that the movie 'Cloverfield Paradox' would be available to watch right after the Super Bowl, the internet lost its mind. In a move borrowed from Beyonce, Netflix did no other marketing for the film (other than the $5 million ad). The moment felt like a confluence of a lot of disruptive events: a streamer capitalizing on all the captive eyeballs of the most popular linear TV event of the year, to send viewers to watch a movie in a fashion that's already disrupting the film industry. But, as Ted Sarandos is fond of pointing out, there's enough viewing for everybody. 'This is Us' still got great ratings, even if the numbers for the game itself were down.
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The case of the disappearing 'Black-ish' episode 'Black-ish' is known for taking on tough topics like racial slurs and police brutality, but one episode may have proved too political for ABC. Variety learned the episode was shelved in February, after it had already been filmed. There's no word yet on if it will ever air.
American Idol' is back! But wait. Didn't we just say goodbye? If you watched the Oscars on ABC, you saw plenty of ads for the 'American Idol' revival that starts this coming weekend. But it was barely 2 years ago the series ended at Fox. Was anyone really asking for the show to come back?