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FROM THIS EPISODE

The top salesman for one of the big-four networks answers the question: how will rating ads instead of programs change what you see on your TV? Plus, whether or not to shoot a scene often depends on the weather. We talk to a movie meteorologist.


Image: Christian Kasperkovitz

Producers:
Matt Holzman

Guest Interview Rating the Ads; Weather to Shoot or Not to Shoot

Guests:
Mike Shaw, President of Sales and Marketing, ABC Television Network
Susan Genett, Owner and Operator, Real Weather

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