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PROFILE

John Deighton Guest
John Deighton

professor at the Harvard Business School

John Deighton is the Harold M. Brierley Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He initiated and has led the HBS Executive Education program in digital marketing and taught the elective MBA course, Digital Marketing Strategy.

FROM John Deighton

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28 MIN, 42 SEC Nov 13, 2014

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