Behind The Scenes at the Santa Monica Farmers’ Markets

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There are three type of farmers’ market shoppers: table customers, chefs and produce companies who shop for restaurants, hotels and cruise lines. This last group is less visible than the chefs and home cooks but their purchasing power is huge.

We hear from Karen Beverlin of FreshPoint, Rhonda Rago of LA Specialty and Blake Polisky of Nature’s Produce about what they do each Wednesday at the Santa Monica Farmers’ Market.