Before becoming an author Rob Sachs began his career at NPR working for programs such as Morning Edition and All Things Considered. He has produced interviews with guests ranging from Bono to Bill Clinton and has filed a number of reports on bands such as Franz Ferdinand, Journey, and Rilo Kiley. He created the NPR podcast What Would Rob Do?: An Irreverent Guide to Life’s Daily Indignities in the spring of 2006. The podcast was the inspiration for his book, published by John Wiley & Sons in May of 2010.