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FROM THIS EPISODE

The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

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Banner image: Apple Store, Fifth Avenue, New York City

Guest Interview Apple Worship: Creating a Brand

Guests:
Andrew Blum, journalist and author (@ajblum)
Sasha Strauss, Innovation Protocol / USC (@SashaStrauss)

CREDITS

Host:
Frances Anderton

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