KCRW, a community service of Santa Monica College, is Southern California's leading National Public Radio (NPR) affiliate, featuring an eclectic mix of music, news and arts programming.
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A Million Dollars Worth of Plastic In 1989 McDonald’s ran the biggest flexi-disc promotion ever, sending out 80 million discs (playing the “Menu Song”) as inserts in newspapers all over the country. A very special copy of this record was almost burned to heat a family home in Galax, Virginia. Instead, it ended up winning the homeowner a million dollars.