Did you know that the size of the bowl you eat out of, the proximity of food to your person and how much food is on display will determine exactly how much you eat? It has nothing to do with hunger. Big glasses, large plates and abundant displays of food will make you eat up to 70% more food per meal. And you won’t even know it.
Brian Wansink is the John S. Dyson Professor of Marketing whose expertise is nutritional science, food psychology, consumer behavior, food marketing, grocery shopping behavior. Brian Wansink’s teaching and research interests are on how on ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods.
Evan talks to him about his book Mindless Eating: Why We Eat More Than We Think.
Take the mindless eating challenge to see Wansink’s experiments at work.