Brian Wansink’s teaching and research interests are on how on ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. Along with over 75 journal articles, he has written the books Marketing Nutrition and Mindless Eating: Why We Eat More Than We Think.
In addition to being a professor, he is the director of the Cornell Food and Brand Lab, which focuses on the psychology behind what people eat and how often they eat it. The lab’s work has won national and international awards for its relevance to consumers. His research has been widely featured on 20/20, BBC News, The Learning Channel, and has appeared multiple times on the front pages of the Wall Street Journal and the New York Times.
More information is available at Brian’s website.
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