Beef, it's what's for dinner

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Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign. We didn't want to miss the opportunity to re-air Elliott's 1999 radio spot since it touches on so many great and different ways to prepare beef, from Mongolian Beef and Beef Bourguignon to chicken fried steak and Irish beef stew.